Raise yours.
Taking part is simple.
01 — Raise it.
Raise your middle finger with the palm of your hand facing forward.
Never at someone. Always for something.
02 — Capture it.
Take a photograph or a short video.
03 — Tell us why.
What do you raise yours for?
Nature. Oceans. Wildlife. Clean air. Less waste. Future generations. Or something personal to you.
04 — Share it.
Share the gesture and the reason behind it.
One gesture. Your reason.
The movement becomes meaningful when real people give it their own positive reason.