Turn negative into positive.

One Finger for Earth starts with a simple idea: something known around the world as a negative gesture can be turned into something positive.

Not at someone.

The finger is not aimed at another person, organisation, company or opponent.

We want a world in which we treat each other better, even when we disagree.

For something.

Raise it for Earth.

For nature. For clean water. For fresh air. For wildlife. For less waste. For the places we live and the future we share.

Why Earth?

Earth is more than a planet seen from a distance. It is our home. The ground beneath us, the air around us, the water we drink and the living world we are part of.

One familiar gesture. Turned around.

A small gesture will not solve everything. But symbols can travel across languages, borders and cultures. One Finger for Earth uses a familiar gesture to start a different kind of conversation.

Be better to each other. Be better to Earth.