Brand Assets

One Finger for Earth is designed to be recognised, shared and used consistently.

The gesture

The palm of the hand faces the viewer.

The middle finger is fully raised.

The other fingers are folded towards the palm.

The gesture is never directed at another person.

The principle

Not at someone. For something.

The name

One Finger for Earth

Use “Earth” rather than “Planet” when referring to the movement.

Visual character

Contemporary, graphic, intelligent and positive.

Avoid angry activist imagery, cartoon styling and conventional environmental clichés.

Downloads

Official SVG, PNG, social-media and press assets will be added before launch.