BRAND ASSETS
USE THE SYMBOL. KEEP THE MEANING.
One Finger for Earth is built to be recognised and shared. These assets and rules help keep the symbol clear wherever it appears.
THE NON-NEGOTIABLES
PALM FORWARD.
MIDDLE FINGER RAISED.
The palm faces the viewer. The middle finger is the only fully extended finger. The other fingers fold toward the palm. The gesture is never aimed at another person.
THE NAME
Use One Finger for Earth. When referring to the movement, use Earth rather than “Planet”.
THE PRINCIPLE
Never at someone. Always for something.
DOWNLOADS
OFFICIAL ASSETS
Primary logo — PNG →
Horizontal One Finger for Earth lock-up.
Square mark — PNG →
Square format for profiles and compact placements.
White symbol — PNG →
For use on dark backgrounds.
Need vector files, a press pack or help with a larger use? Contact us →
VISUAL CHARACTER
Contemporary, graphic, intelligent and positive. Prefer real people, editorial photography and confident simplicity. Avoid angry activist imagery, cartoon styling, generic eco clichés and any use that makes the gesture look like an attack.
Brand Assets
One Finger for Earth is designed to be recognised, shared and used consistently.
The gesture
The palm of the hand faces the viewer.
The middle finger is fully raised.
The other fingers are folded towards the palm.
The gesture is never directed at another person.
The principle
Not at someone. For something.
The name
One Finger for Earth
Use “Earth” rather than “Planet” when referring to the movement.
Visual character
Contemporary, graphic, intelligent and positive.
Avoid angry activist imagery, cartoon styling and conventional environmental clichés.
Downloads
Official SVG, PNG, social-media and press assets will be added before launch.